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Biomimicry for Creative Innovation

Biomimicry for Creative Innovation (BCI) is a global network of professionals with a shared passion for radically transforming businesses and organizations to be in harmony with nature. Thrive Design Studio is not only an active contributor to this network, but we also developed and managed a complete brand makeover for the group.

Our primary objective for the project was to create a fresh and effective online presence that would be inviting and informative for viewers interested in biomimicry and business transformation. To accomplish this, we redesigned BCI’s website (www.businessinspiredbynature.com) using WordPress, a content management system that allows each BCI contributor to easily add content to the site’s various pages.

In support of this web makeover, we also updated BCI’s logo and marketing collateral and co-created a vision for greater engagement and outreach potential. The end result speaks for itself – a functional and aesthetically pleasing website that effectively displays the impressive body of resources that BCI has developed over the years.  All in all, we are very pleased with this project, and believe it exemplifies our mission of using design to help individuals and organizations thrive.